The Paper Baron

Agency Network: 
August 2008
Air Force Reserves:  The Paper Baron
Air Force Reserves Digital Ad -  The Paper Baron


Digital advertisement created by Y&R, Australia for Air Force Reserves, within the category: Professional Services.

Advertising Agency: George Patterson Y&R Melbourne, Australia
Creative Director: Ben Coulson
Art Director: Paul Meates
Copywriter: Vanilla Stener
Illustrator: Lewis Allen
Photographer: Donna Stevens
Additional credits: Karl Blankley, Julian Frost, Visual Jazz
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Crisp One's picture


Crisp One
Activity Score 1989
Other at New York
LeeMoh's picture

It’s a screen capture from a flash game. Check out the link beside/beneath it.

It’s a teaser to join the air force - motivating aviation passionate.

I don’t know how much it works with its particular target audience… but I find it petty nice!

Activity Score 420
Crisp One's picture

yea...tried the game on my laptop...didnt work well with a touchpad...but cool none the less

Kinda reminds me of those Bacardi commercials David and Goliath did a while back

Crisp One
Activity Score 1989
Other at New York
syno's picture

cool game

Activity Score 21
Art Director
vinaywins's picture

really nice


Activity Score 138
Copywriter |


Mr. R's picture

the game its cool, aviators have more easy than creatives...ahh, to late.

Mr. R
Activity Score 76
Creative Director Insight-DDB
yalaurie's picture

I dig the crash and burn when you hit the fuel plane. Nice touch.

Activity Score 121
Art Director at ATOMdesign |


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