Description
The solution: We carefully selected a number of Asian restaurants to act as ambassadors for Air China. At the restaurants, guests were encouraged to check-in with Air China, right then and there, only this time on Facebook.
Digital advertisement created by Rodolfo, Sweden for Air China, within the category: Transport.
The results:
Reach: 1,200,767
Likes: ++3,114
Engaged users: 15,+347
Happy winners: 24
Advertising Agency: Rodolfo, Sweden
Creative Planner: Ludwig Jonsson
Art Director: Fredrik Achatius
Copywriter: Jonas Åkerlind
Account manager: Adam Lundberg
I think it's a cool idea, but the girl saying "wow look what we did" throws you off.
I Agree - it rubs you wrong.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
Nice buzz, i didn't care for the voice (literally) of the voice over.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
Idea is nice, execution is good but the script for the case movie should've been better. But who cares, the campaign is what matters.
I loved the idea, but the person doing the voice over needed to be changed.
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