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Check in at asian restaurants casefilm

Agency Network: 
Published/Aired: 
January 2012

Description

The solution: We carefully selected a number of Asian restaurants to act as ambassadors for Air China. At the restaurants, guests were encouraged to check-in with Air China, right then and there, only this time on Facebook.

Digital advertisement created by Rodolfo, Sweden for Air China, within the category: Transport.

The brief: How can we raise awareness that Air China flies, not only to China but also throughout Asia, while also making the brand a winner in the Swedish market??
The results:
Reach: 1,200,767
Likes: ++3,114
Engaged users: 15,+347
Happy winners: 24
Advertising Agency: Rodolfo, Sweden
Creative Planner: Ludwig Jonsson
Art Director: Fredrik Achatius
Copywriter: Jonas Åkerlind
Account manager: Adam Lundberg
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RonVerse's picture

I think it's a cool idea, but the girl saying "wow look what we did" throws you off.

RonVerse
Activity Score 207
Hadrons's picture

I Agree - it rubs you wrong.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Hadrons's picture

Nice buzz, i didn't care for the voice (literally) of the voice over.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

MicheleVirgilio's picture

hmm a nice idea.

MicheleVirgilio
Activity Score 2617
gadgets's picture

I like the idea.

gadgets
Activity Score 1063
shortleif's picture

Idea is nice, execution is good but the script for the case movie should've been better. But who cares, the campaign is what matters.

shortleif
Activity Score 201
Copywriter at Hyper Island
kleenex's picture

I loved the idea, but the person doing the voice over needed to be changed.

kleenex
Activity Score 53855
Web Designer/Developer
simonds08's picture

"wow what a cool way of doing things"

simonds08
Activity Score 598
zerocool's picture

Hadrons - I want you to 'rub me wrong'

IM me for marriage.

zerocool
Activity Score 455
Yeauxt's picture

whats wrong with her voice?

Yeauxt
Activity Score 15
Art Director at Freelance
Yeauxt's picture

like the idea

Yeauxt
Activity Score 15
Art Director at Freelance
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