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mix_willer's picture

Short rationale on the banner:
Statistics show you are more likely to climb Mount Everest or survive a plane crash than click on a banner ad. So we decided to make a one, that was so fun you couldn't resist playing around with it. Music courtesy of Peanut Butter Wolf & Stones Throw. Scratching made by you!

mix_willer
Activity Score 10
Creative Director at AIAIAI
morse's picture

Cool idea. But I doubt people will play with it.

morse
Activity Score 18159
Art Director |

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Pete R.'s picture

Where can I try it?

Pete R.
Activity Score 3412
Illustrator
mix_willer's picture

@Pete R. It is not live anymore, but try it here: press.aiaiai.dk/turntable

mix_willer
Activity Score 10
Creative Director at AIAIAI
mix_willer's picture

Short rationale on the banner:
Statistics show you are more likely to climb Mount Everest or survive a plane crash than click on a banner ad. So we decided to make a one, that was so fun you couldn't resist playing around with it. Music courtesy of Peanut Butter Wolf & Stones Throw. Scratching made by you!

mix_willer
Activity Score 10
Creative Director at AIAIAI
kleenex's picture

yes!!

kleenex
Activity Score 58721
Web Designer/Developer
WadeDR's picture

This advertisement from AIAIAI located in Denmark was most definitely one of the more interesting ads I have seen in my whole life. They actually made a song using the rhythm of a girl’s bottom while she was dancing. The sensors when she shook were sent to the DJ’s who attached it to a noise which to me is incredibly creative and a way to get consumers to pay attention. I think this commercial is very effective as well because it catches the attention of the obvious demographic here which is young male and female adults. Guys will want to check it out because the concept is appealing and this kind of dance music is very hot right now with the women. They are putting this out while the phrase twerking is still in season and is a term that is a part of our pop culture in today’s world.

WadeDR
Activity Score 22
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