This is family

Agency Network: 
September 2020


Iris has released a new launch film for adidas x Arsenal’s third kit. ‘This is family’ plays on the unifying power and popularity of Arsenal’s head coach, Mikel Arteta, building the whole film around him and his ‘Team talk to the Arsenal family’, which is shown in the film to be global and diverse.

The film also features women’s footballer of the year Vivianne Miedema and breakthrough academy talent Bukayo Saka alongside his own real family. Arsenal legends Kanu and Dennis Bergkamp also support the message with neat cameos.

The film was directed by acclaimed director Karim Huu Do and was shot entirely during lockdown.

Digital advertisement created by Iris, United Kingdom for Adidas, within the categories: Fashion, Retail Services.

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