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Run a Ride

Published/Aired: 
April 2018

Description

Nowadays, public transports are indispensable in big cities. Millions of people use them everyday. From Adidas point of view, it is a comfort that can become expensive and unhealthy. Adidas can not stop people from taking the public transportation, but can make them run to make it cheaper and ultimately earn their rides . In collaboration with cities transportation services, Adidas creates Run A Ride - an app that will track how far people run and convert those kilometres into rides, and for the more persistent ones, into monthly tickets.

Digital advertisement created by Miami Ad School, Germany for Adidas, within the category: Fashion.

Advertising School: Miami Ad School, Berlin, Germany
Creative Directors: Niklas Frings-Rupp, Rajath Ramamurthy
Art Directors / Copywriters: Elena Marín, Nuno Monteiro
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Ral's picture

Awesome idea, but the copy is way off. Public transportation is expensive and unhealthy? That's stretching the truth and it's the wrong message. Public transportation and exercise are two positives. Peanut butter and jelly.

Ral
Activity Score 99
Copywriter at Newsun Advertising, Guangzhou China
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