Who is Louise Delage? The reveal of the truth behind the chic Parisian broke the internet in France yesterday. The life-loving, stylish 25-year old became an instagram star over the summer with over 12K followers and 50K likes in just a couple of months with her photos of travels, parties, boats and dinners. The comments on her photos were full of praise of how the outgoing girl seemed to enjoy her life to the full. It’s only looking at her photos in hindsight, that we realize that they all have something in common – the presence of alcohol, more or less evident. Louise Delage is a young alcoholic. Agency BETC and production company Francine Framboise created the instagram account for the organization Addict Aide. Theaim was to raise awareness among young people of how easy it is to miss the addiction of someone close.
Digital advertisement created by BETC, France for Addict Aide, within the category: Public Interest, NGO.
Agency Management: Catherine Emprin, Isabelle Picot
Executive Creative Director: Stéphane Xiberras
Creative Director: Stéphane Xiberras
Art Director: Rayhaan Khodabux
Copywriter: Rémi Campet
Traffic: Marie-Caroline Pupin
TV Producers: Christine Lefers
Executive TV Producer: Stéphanie Huguenin
Production House: Francine Framboise
Sound Production: GUM
Director: Pierre Edouard Joubert
Activation Strategy Director: Julien Lévêque
Strategic Planning: Julien Lévêque