This online Christmas tale is about the dangers of letting Christmas marketing overwhelm the holidays and observances of autumn. The story is basically "Dr. Seuss meets Dr. Frankenstein" as an adman accidentally creates a monster that threatens Thanksgiving, Halloween, and Remembrance (veterans') Day. To tell it online, we used a combination of illustration and parallax scrolling.
Digital advertisement created by Acart, Canada for Acart, within the category: Agency Self-Promo.
Creative Directors: Tom Megginson, Vernon Lai
Senior Creative Director: John Staresinic
Copywriters: Tom Megginson, Christopher Redmond, Vincent LeBlanc
Art Director / Illustrator: Kerry Hodgson
Additional Design: Rebecca Neilson
Programming: Marco Cellucci
Digital Direction: Stacey Van Buskirk
Quality Control: Lynn Norris