Each 12-th Ukrainian over 45 years old is suffering from a stroke or a myocardial infarction. And the consequences of the attacks affect the entire patient’s family, as for the rehabilitation period children and parents literally swap roles in caring. So we decided to appeal to Ukrainians aged over 25 years, children of potential fatal attack victims and created an interactive website that allows to try being a guardian of the sick parent. After learning facts and feeling the problem – visitors leave motivated to prevent the disease with the help of our brand Acard.
Digital advertisement created by Smartica Skykillers, Ukraine for Acard, within the category: Health.
Creative Director: Svetlana Lobanova
Art Director: Anatoly Kozhukhar
Copywriter / Creator: Artem Kuchin
Account Director: Aleksandr Kononovich
Client Service Director: Yuriy Kachkarda
Strategy Director: Dasha Shigaeva
Director: Alexey Sobolev
Director of Photography: Michael Koroteev
Digital Production Agency / Website Development: Aurocraft