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The Face of the Earth Project

Agency Network: 
Published/Aired: 
April 2018

Description

When nationalism and intolerance were on the rise around the world, Dubai was setting an example of diversity and tolerance-- with the number of nationalities in Dubai outnumbering the number of nationalities registered in the United Nations. We set out to aggregate a face to represent every race and combine them to answer the questions: If the earth had a face what would it look like?

Digital advertisement created by Interesting Times, Lebanon for Absolut, within the category: Alcoholic Drinks.

Advertising Agency: Interesting Times, Beirut, Lebanon
Associate Creative Director- Art Director: Ali El Sayed
Associate Creative Director-Copywriter: Rita Harbie
Creative Partner: Mo Alghossein
Planning Partner: Ashraf Mansour
Digital Content/Technology Director: Bahaa Awad
Associate Creative Director: Ralph Bou Raad
Senior Technology Manager: Ahmad Hteit
Engagement Manager: May Ashkar
Operations Director: Lara Safar
CEO: Wassim Bassil
Social Media Direction: Julie Hadaad
Social Media Executive: Vanessa Bou Assi
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Puffs Ultra Soft's picture

I like how this idea unifies people. How does this tie back to Absolut though?

Puffs Ultra Soft
Activity Score 70
Copywriter
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