New global nightlife series that was the basis for the latest iteration of Absolut’s famous Transform Today campaign. Absolut Nights is an attempt at bringing back the glory days of Studio 54 and reclaim Absolut’s crown as the leader in creative nightlife experiences. To launch Absolut Nights, Sid Lee and Absolut produced a series of four unique, flagship events in key cities around the globe, and partnered with cutting edge artists to transform the night into an immersive, artistic experience.
Digital advertisement created by Sid Lee, United States for Absolut, within the category: Alcoholic Drinks.
Managing Partner: Eric Alper
Executive Creative Directors: Daniel Chandler, James Yeats-Smith
Creatives: Maclean Jackson, Roeben Beddeleem, Eoin Mclaughlin, Thomas Glover
Group Account Director: Emily Creek
Account Director: Amy Manganiello
Production Management Directors: Melanie Bruneau, Dave Isaac
Head of Strategy: Simon Wassef
Strategy Director: Nicola Davies
Editor: Thomas Schenk
Director: Melina Matsoukas
Production Team: Jimmy Lee / Sid Lee Entertainment
Production Partners: Prettybird, Vice, O’mage, StudioNOW