A-B InBev - Bud Light - Beer Vendor Lens

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October 2017
A-B InBev: A-B InBev - Bud Light - Beer Vendor Lens
A-B InBev Digital Ad - A-B InBev - Bud Light - Beer Vendor Lens


Bud Light reimagined how to extend the life of a TVC through AR by bringing their Beer Vendor to life as a Snapchat 3D Lens. Together, Bud Light and Snapchat built a 3D, animated model of the Bud Light Beer Vendor, and allowed Snapchatters to place him into any situation - much like the commercial narrative. This first-ever, 3D AR Technology was a first for a brand on Snapchat, and brought the refreshing joy of Bud Light to cities across the country!

Digital advertisement created by Wieden + Kennedy, United States for A-B InBev, within the category: Alcoholic Drinks.

Advertising Agency: Wieden+Kennedy, New York, USA
Production Company: Snapchat
Creative Strategy Lead: Sam Goodman / Snapchat
Marketing: Kyle Lazarus / Anheuser-Busch
Account Executive: Katie Crabtree / Snapchat
Account Manager: Lilibeth Encarnacion / Snapchat
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