AAMI SmartPlates, an innovative app giving L-platers an alternative to the traditional logbook.
It allows young drivers to track their learning progress in real time and pinpoints skills that need practicing. It uses smartphone technology to live-track a learner’s hours, route choice, weather, road and traffic conditions, and then provides comprehensive feedback on progress.
AAMI SmartPlates brings AAMI’s ‘Not Very Insurancey’ brand platform to life by evolving the insurance company from one that simply covers accidents, to one that aims to prevent them from happening.
Digital advertisement created by Ogilvy, Australia for AAMI, within the category: Finance.
Executive Creative Director: David Ponce de Leon
Senior Art Director: Karsten Jurkschat
Senior Copywriter: Alex Little
Chief Executive Officer: David Fox
Head of Strategy: Gavin McMillan
Managing Partner: Michael McEwan
Group Account Director: Belinda Danks-Woodley, Sarah Bailey
Account Director: Belinda Bassingthwaighte
Account Manager: Jessica McColl
National Head of Digital: Jason Davey
Head of Digital: Alistair Bruyns
Technical Director: Josh Bondy, Tim Chapman
Senior Digital Project Manager: Alex McNeilly
UX Director: Gina Hughes
Digital Art Director: Mark Tompkins
Senior Digital Designer / UX Designer: Rani Shabtai
Senior Designer: Jesse Steinfort