The Witness

Agency Network: 
Published/Aired: 
March 2011

Description

Production company: radical.media

Digital advertisement created by Jung von Matt, Germany for 13th Street, within the category: Media.

Advertising Agency: Jung von Matt/Spree, Berlin, Germany
Executive Creative Director: Mathias Stiller
Creative Directors: Andreas Henke, Arndt Poguntke, Florian Kitzing
Concept: Daniel Klipfel, Julia Cramer
Art Directors: Daniel Haschtmann, Stefanie Busse, Janic Eberhard
Account Supervisors: Steven Woerns, Helen Seiffe
Director: Joakim Revemann
Screenplay: Christoph Callenberg, Joakim Revemann, Andreas Henke
Managing Director: Christiane Dressler
Executive Producer: Catherine Baikousis
Post-production: nhb studios / Berlin
Technical Concept / User Experience Design: Powerflasher
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Highest Rated

Draper's picture

JvM as usual: massive cash burn for some awards. Ok, but done before.

Draper
Activity Score 183
Creative Director
spaceopera 3000's picture

interesting

spaceopera 3000
Activity Score 37

life without music would have been so unfair.

morse's picture

Very cool, but looks like a lot of work for the audience.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

bj-71's picture

I can imaging players and fans are running around the city....moer interact game than program.

bj-71
Activity Score 117
DUV4N's picture

Great idea but so much people running and the coordination ... it´s so much work at same time

DUV4N
Activity Score 28
Planner at Universidad Central - Bogota,Colombia
Kyput's picture

great idea, but why did audiences have to went to all the troubles?

Kyput
Activity Score 62
Prof's picture

no way anybody went through that, nor were actors paid 24/7 for this. ghost massacre!

Prof
Activity Score 1449
Copywriter |

Quite really.

Ordozgoiti's picture

Echt Geil. Muss aber eine grosse Menge Kohle gekostet haben...

Ordozgoiti
Activity Score 235
Art Director at Leo Burnett Iberia
Draper's picture

JvM as usual: massive cash burn for some awards. Ok, but done before.

Draper
Activity Score 183
Creative Director
popopera's picture

check out 13th street.de, I thought so too at first

popopera
Activity Score 7
Creative Director
JeffP's picture

No mention of the number of participants? Must have been low.

JeffP
Activity Score 810
Marketing Manager at TomTom
popopera's picture

The real event will happen in april. it looks like this is some sort of trailer

popopera
Activity Score 7
Creative Director
kleenex's picture

Genius!!!

kleenex
Activity Score 58777
Web Designer/Developer
CuriousPencil's picture

This is a promo looking for participants in an interesting interactive TV gameshow. The ad shows what people on that TV gameshow do. I don't see an ad.

CuriousPencil
Activity Score 4199
Copywriter
Boxey's picture

More ARG than ad, but looks fun.

Boxey
Activity Score 8875
Melaleuca In-House
Glut's picture

no ad. next

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
popopera's picture

The real life event will apparently take place in april. check out the Webiste 13th street. this must be a really expensive effort from their side. I wish they would do things like that over here... can't wait to hear about the response... not so much an ad...its a much fresher approach than that

popopera
Activity Score 7
Creative Director
just4van's picture

Technical Concept did by Powerflasher http://www.powerflasher.de/

just4van
Activity Score 2
Graphic Designer at Powerflasher GmbH
FabianLum's picture

amazing

FabianLum
Activity Score 4
Producer/Director at Pixelpost
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