100% off women's clothing

Published/Aired: 
December 2006
 100% off women's clothing
 100% off women's clothing

Description

Lynx promotional email containing the subject line "100% off women's clothing." Upon opening the email, you see the image above.

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Oren's picture

You can use her with a bread ad and i will still buy it ..
damn she is so convincing .. ;)

Oren
Activity Score 91
Copywriter
Jozef's picture

Sex sells...Is Lynx associated with Axe deodorant? Because that can design & typography looks exactly like Axe. Not to mention this is similar to many Axe ads.

--

Jozef
Activity Score 60
Graphic Designer |

http://www.councilc.com/

instinctive traveller's picture

Axe is Lynx in some countries. Oh, you could say it the other way round too. : )
http://kettleandmug.blogspot.com

instinctive tra...
Activity Score 149
Copywriter
ChuckNorris's picture

lynx is the british axe.

And this "ad" is a piece of crap. No men would open an email with that subject. They would just delete it as spam.

ChuckNorris
Activity Score 834
Creative Director
Sick-of-adS's picture

Agree

Sick-of-adS
Activity Score 250
Art Director
addyhoch10's picture

yepp. spam

addyhoch10
Activity Score 2592
Art Director
rainman's picture

a little harsh but ChuckNorris is right. The media wasn't thought through.

rainman
Activity Score 267
Art Director
Eagle's picture

Absolutly.
What kind of an art director would sign on a thing like this???

Eagle
Activity Score 34
Client Servicing
whitespace's picture

the kind i make friends with so that he'll send the naughtier results from the photoshoot.

whitespace
Activity Score 1953
Creative Director
sold's picture

yeah!!! you just get the point.

sold
Activity Score 3379
Copywriter
theassailante's picture

she's hot.. thats all..

theassailante
Activity Score 234
Other
Sebastien's picture

Please, evolve!

Sebastien
Activity Score 26
Art Director
desailly's picture

So can I take it, from all the comments being negative about this, that no one has seen the brand and its previous efforts? Surely a complete ignorance of how Lynx / Axe markets itself is the only explanation for the cretinous observation "evolve"?

desailly
Activity Score 470
Copywriter
yesprabhakar's picture

UMMM...Smart I guess !!!

yesprabhakar
Activity Score 72
kre8's picture

desailly, no.
95% of people here would know that lynx and axe are the same thing.
the fact that i would never open an email with that subject line (as a guy) is a very relevant comment though.
the idea: they probably knew the holes it had in it, but thought "fu*% it" and went ahead and did it anyway.
that will be its downfall.
that being said, the chick is hot.
she looks like a bad soapy star from australia in the 90's.

kre8
Activity Score 989
Copywriter
Fab's picture

It could work for Valentines Day with the subject: Get something nice. 100% off womans clothing

Fab
Activity Score 14
Art Director
ndejesus's picture

consider how inexpensive per impression an email campaign is, and then imagine they send this to a list of say only 10 million email addresses. If only .5% of the recipients open the email, then their reminder message has hit 50,000 people. Then consider that most email campaigns reach between 3-5% of people. any way you cut it, the number of impressions they get is worth the cost. its a great ad - the target audience is young men (and even some women buying it for their boys), the readers of maxim, stuff, fhm, etc and you have a formula for sucess...

ndejesus
Activity Score 82
General Manager |

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addyhoch10's picture

don't know if it's that easy to get "only" 10 million working email addresses of the right target audience.
be that as it may.
i'm just not sure about this kind of email advertising since most people either use a spam filter or get spammed day by day so they would most likely not read this specific one.

addyhoch10
Activity Score 2592
Art Director
jador's picture

soooooo bad even for axe effect....it s Smart idea because all us talk about it...

jador
Activity Score 20
Art Director
addyhoch10's picture

it doesn't mean that the ad is smart when there are a lot of comments...

we all love to comment because a) it's such a subjective matter, b) most of us are male and reading other comments is appealing to our primordial sense of competition and c) we're all smartasses

believe me, i know what i'm talking about.

addyhoch10
Activity Score 2592
Art Director
Guest's picture

we do have to think of ideas such as:
people are animals.
not everyone thinks like you(or your kind if you like to say)
you're just making it a competition, you smartass.

anyway, i liked it. it hits the idea of the brand.

Guest
katoon's picture

sexy sell...

katoon
Activity Score 26
Sazuked's picture

excelente

Sazuked
Activity Score 2
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