2019 Clio Juror: Iris Meijer
The video was produced for the launch of ‘Vodafone Business’, a new global brand identity developed for the B2B part of Vodafone. This brand identity was created to differentiate Vodafone’s B2B communications from its B2C communications, in order to drive increased consideration amongst business decision makers. The focus of the new brand identity is on customer outcomes – these are presented alongside Vodafone’s solution in the ‘Your/Our’ format used in the video.
Design advertisement created by SuperUnion, United Kingdom for Vodafone Business, within the category: Electronics, Technology.