Vodafone Business Launch Video

2019 Clio Juror: Iris Meijer

The video was produced for the launch of ‘Vodafone Business’, a new global brand identity developed for the B2B part of Vodafone. This brand identity was created to differentiate Vodafone’s B2B communications from its B2C communications, in order to drive increased consideration amongst business decision makers. The focus of the new brand identity is on customer outcomes – these are presented alongside Vodafone’s solution in the ‘Your/Our’ format used in the video.