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The Goods Packaging & Design

Agency Network: 
Published/Aired: 
March 2017
The Goods: The Goods Packaging & Design
The Goods: The Goods Packaging & Design
The Goods: The Goods Packaging & Design
The Goods: The Goods Packaging & Design
The Goods: The Goods Packaging & Design
The Goods: The Goods Packaging & Design
The Goods: The Goods Packaging & Design
The Goods: The Goods Packaging & Design
The Goods: The Goods Packaging & Design
The Goods: The Goods Packaging & Design
The Goods: The Goods Packaging & Design
The Goods: The Goods Packaging & Design
The Goods Design Ad - The Goods Packaging & Design
The Goods Design Ad - The Goods Packaging & Design
The Goods Design Ad - The Goods Packaging & Design
The Goods Design Ad - The Goods Packaging & Design
The Goods Design Ad - The Goods Packaging & Design
The Goods Design Ad - The Goods Packaging & Design
The Goods Design Ad - The Goods Packaging & Design
The Goods Design Ad - The Goods Packaging & Design
The Goods Design Ad - The Goods Packaging & Design
The Goods Design Ad - The Goods Packaging & Design
The Goods Design Ad - The Goods Packaging & Design
The Goods Design Ad - The Goods Packaging & Design

Part of Collection

Description

2019 Clio Juror: Mooren Bofill

Eat No Evil – We needed to establish a distinct packaging design in a very crowded, misleading and inauthentic landscape. Through design, we wanted to communicate The Goods’ fervent belief in transparency and clean food. Our idea was to make the label visually reflect the actual raw ingredients in every one of their products.

Caption

Eat no Evil

Advertising Agency: John St, Canada
Executive Creative Director: Stephen Jurisic, Angus Tucker, Niall Kelly
Executive Design Director: Mooren Bofill
Designer: Hannah Lee, Petra Cuschieri
Art Director: Jenny Luong
Copywriter: Martin Stinissen
Illustrator: Hannah Lee, Jenny Luong
Photographer: Hamin Lee
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