The Athletic's New Brand Identity

Agency Network: 
September 2020


Subscription-based digital sports media company The Athletic has unveiled its new brand identity system in partnership with global design studio Gretel.

The two groups collaborated to develop fresh positioning and a new visual strategy, as well as a bold new campaign that celebrates The Athletic’s commitment to smart longform sports content. The new brand highlights the value of its subscription-based model and shows off the company’s updated and elevated purpose.

Design advertisement created by Gretel, United States for The Athletic, within the category: Sports.

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