Tampax Bare

Published/Aired: 
September 2017
Tampax: Tampax Bare
Tampax: Tampax Bare
Tampax: Tampax Bare
Tampax: Tampax Bare
Tampax: Tampax Bare
Tampax Design Ad - Tampax Bare
Tampax Design Ad - Tampax Bare
Tampax Design Ad - Tampax Bare
Tampax Design Ad - Tampax Bare
Tampax Design Ad - Tampax Bare

Description

A line of tampons that visualizes STI detection – privately and unobtrusively.

Design advertisement created by Miami Ad School, United States for Tampax, within the category: Health.

Caption

Tampon Bare Box:

(1) Tampons With Benefits (Strings Attached);
(2) Like Finger Pricks Made Of Cotton;
(3) Private Tests For Your Private Parts
(4) Learn The F–––ing Truth Truth, This Box Tests Yours.

Tampax Bare Pamphlet:
Tampax BARE visibly tests* your period blood for STIs. Our secret is linking antibodies to enzymes. Antibodies bind to infections and enzymes react by changing color. The two safely coat your tampon string so you can monitor any color change in privacy.

Understanding Results
After use, view results by comparing the color of the tampon string to the guide below. If a color change has occurred, please contact a medical professional.

Advertising School: Miami Ad School, San Francisco, USA
Creative Director: Leila Moussaoui
Art Director / Illustrator: Alyssa Lee
Copywriter: Sara Muchnick
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