We've always wanted to have our own beer (like all hipsters do). But not any beer and certainly not just a regular creative agency brew saying "Snask Lager". We wanted an idea, a concept, something bigger than just the actual beer. Something that could kickstart the night and act as your power up while fixing your hair and listening to "Dressed For Success" on repeat. We already work with the local genius brewer Fredrik "PangPang" Tunedal so it felt obvious that he would be the backbone of the brewing part.
We chose to create the Shower Beer. A sweet but strong pale ale in a 18 cl small bottle meant to gulp in three sips while standing in the shower getting ready for the night. It will of course also work to start the night in any bar alone or with your friends. Screen printed in pink on a brown small glass bottle we want the Shower Beer to be seen by being slender, elegant and different. The first batch sold out instantly at the first release party. The 2nd is in the brewery tanks.
Design advertisement created by Snask, Sweden for Snask, within the categories: Agency Self-Promo, Alcoholic Drinks.