#SmilingMasks

Campaign
Published/Aired: 
April 2020
#SmilingMasks

Part of Collection

Description

#SmilingMasks is a campaign empowering the public to wear a mask as if it were an extension of their own body. Additionally, it is aimed to remove the stigma around mask-wearing and to humanize the person behind the mask. Inspired by stories of the patient and doctor experience, while responding to our universal feelings of fear, pain, stress, and hope. Acknowledging and embracing the personal side to this pandemic, like sharing a smile or finding ways to visually reveal our common humanity, builds trust and a stronger sense of community. This campaign is intended to promote the “shared human experience of mask-wearing” and to spread kindness instead of disease.

Creative: Allison Bouganim
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