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Step out of the Shadow

Agency Network: 
Published/Aired: 
September 2018
Smart Group: Step out of the Shadow
Smart Group: Step out of the Shadow
Smart Group: Step out of the Shadow
Smart Group: Step out of the Shadow
Smart Group: Step out of the Shadow
Smart Group: Step out of the Shadow
Smart Group: Step out of the Shadow
Smart Group: Step out of the Shadow
Smart Group: Step out of the Shadow
Smart Group: Step out of the Shadow
Smart Group: Step out of the Shadow
Smart Group: Step out of the Shadow
Smart Group: Step out of the Shadow
Smart Group: Step out of the Shadow
Smart Group: Step out of the Shadow
Smart Group: Step out of the Shadow
Smart Group: Step out of the Shadow
Smart Group Design Ad - Step out of the Shadow
Smart Group Design Ad - Step out of the Shadow
Smart Group Design Ad - Step out of the Shadow
Smart Group Design Ad - Step out of the Shadow
Smart Group Design Ad - Step out of the Shadow
Smart Group Design Ad - Step out of the Shadow
Smart Group Design Ad - Step out of the Shadow
Smart Group Design Ad - Step out of the Shadow
Smart Group Design Ad - Step out of the Shadow
Smart Group Design Ad - Step out of the Shadow
Smart Group Design Ad - Step out of the Shadow
Smart Group Design Ad - Step out of the Shadow
Smart Group Design Ad - Step out of the Shadow
Smart Group Design Ad - Step out of the Shadow
Smart Group Design Ad - Step out of the Shadow
Smart Group Design Ad - Step out of the Shadow
Smart Group Design Ad - Step out of the Shadow

Description

Smart Group has ambitions to become the most innovative distributor of electronics in eastern Europe. But partners know nothing about company's R&D activities and innovations, they perceive it as an average small importer. We decided to help the business to step out of the shadow and look as bold as they feel. To illustrate this we used the undiscovered negative space behind the letters of «Smart Group», which helped us to find new sharp and strong geometrical figures. The idea is implemented in brand identity, website design and animations.

Design advertisement created by ONCE, Ukraine for Smart Group, within the category: Electronics, Technology.

Advertising Agency: ONCE, Kyiv, Ukraine
Art Director: Viktor Grudakov
Copywriter: Uliana Shved
Strategist: Anton Yatsenko
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