Description
Across the globe, there are 5 – 10k people living with Pompe disease, a rare genetic disease. Each have their very own invaluable experiences and wisdom that can be just what other people living with Pompe need to hear. Sanofi Genzyme in collaboration with patient advocacy groups, gathered these insights with a survey of a large cross-section of the Pompe community in countries like South Korea, Japan, Columbia and the US. We captured first-hand their words of mental and emotional resilience, and how they face the challenges of their condition.
This professional campaign titled 'Pompe Pearls' was published in United Kingdom in April, 2021. It was created for the brand: Sanofi Genzyme, by ad agency: Havas. This Design medium campaign is related to the Pharmaceutical industry and contains 10 media assets. It was submitted almost 3 years ago.
Credits
Advertising Agency: Havas Lynx Group, Manchester, UK
Creative Director: Michael Stott
Art Director: Jen Villers
Copywriter: Darius Asghari, Alicia Dews, Jez Clarke
Illustrator: Martina Flor, Alison Carmichael, RUDE, Ben Fearnley, Oli Frape, MaricorMaricar
Animator: Tom Spawton
