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Branding Project

Agency Network: 
Published/Aired: 
January 2019
Plural School: Branding Project
Plural School: Branding Project
Plural School: Branding Project
Plural School: Branding Project
Plural School: Branding Project
Plural School: Branding Project
Plural School: Branding Project
Plural School: Branding Project
Plural School: Branding Project
Plural School Design Ad - Branding Project
Plural School Design Ad - Branding Project
Plural School Design Ad - Branding Project
Plural School Design Ad - Branding Project
Plural School Design Ad - Branding Project
Plural School Design Ad - Branding Project
Plural School Design Ad - Branding Project
Plural School Design Ad - Branding Project
Plural School Design Ad - Branding Project

Description

Plural offers short courses in architecture and interior design. It's an open space for teachers from different areas and specialties share their knowledge. By putting talents together, Plural offers an original suite of themes and approaches, resulting in transformative experiences.

The visual identity is based on three concepts: personal transformation, multiplicity and complementarity. It assembles diverse typographic elements, that together, form a unit. This unity is portrayed on a crescendo, becoming bigger and better with each added element (since each letter is bolder than the previous one). This variation evokes visual movement, and alludes to the student's transformation through the Plural experience.

The result is a dynamic, vivid and highly adaptable brand. The visual signature can be applied in numerous formal and chromatic versions without losing its identity - on the contrary, the more diverse the application, the stronger the brand's meaning becomes.

Design advertisement created by Tête-à-Tête, Brazil for Plural School, within the category: Education.

Advertising Agency: Tête-à-Tête, Cascavel-PR, Brazil
Creative Director: Laila Rotter Schmidt Smolarek
Assistant Graphic Designer: Felipe Valenciano Cruz
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