The charity project Auction Bottles for Centrum Paraple has been organized by Pilsner Urquell since 2012. Every year, profits from the auction go to Centrum Paraple, which can enhance and extend services for people with spinal cord injuries thanks to Pilsner Urquell Auction Bottles. So far, auctions of Auction Bottles have generated more than 11 million CZK.
This year, too, a short film was created capturing the production of a unique bottle. The spot was directed by Matyáš Fára in production company WeAre productions. It was shot on 16mm film material in the Karlovy Vary Moser glassworks. The music for the spot was composed by the Slovak composer Oliver Fillner with participation of violinist Petr Vojtík from the Slovak National Theater.
Design advertisement created by WeAre Productions, Czechia for Pilsner Urquell, within the category: Alcoholic Drinks.