On June 5, 2018, Ogilvy announced the agency’s re-founding and new mission to serve as an integrated creative network that Makes Brands Matter. The announcement included a new organizational design and new brand identity.
Over the course of the past 18 months, COLLINS, the independent brand experience design company, played an integral role not only in reimagining Ogilvy's identity and design system, but also in helping to redefine the new Ogilvy brand direction.
COLLINS worked with Ogilvy to turn its celebrated, global heritage and formidable offerings into a simple, client-first value proposition through an extensive, collaborative strategy process. The project included everything from re-designing Ogilvy.com and overhauling the visual identity, to redefining the company’s core values and reimagining how Ogilvy defines the totality of its work.
The COLLINS-Ogilvy partnership is particularly unique because COLLINS Founder & CCO Brian Collins spent a decade at Ogilvy as CCO of the Ogilvy design and brand experience division prior to founding COLLINS in 2008. He felt firsthand the creative drive that ignites the whole company. As a result, the COLLINS team has a deep understanding and appreciation for the Ogilvy brand and its experience, which is apparent in the new visual identity.
Design advertisement created by Collins, United States for Ogilvy, within the categories: Agency Self-Promo, Professional Services.
Global Chief Executive Officer: John Seifert / Ogilvy
Global Chief Marketing Officer: Lauren Crampsie / Ogilvy
Global Chief Creative Officer: Tham Khai Meng
Managing Director / Marketing and Content: Nikolaj Birjukow / Ogilvy
Head of Client Services: Emily Morris
Business Manager: Taylor Holland
Creative Directors: Tom Wilder, Nick Ace
Senior Designer: Brian Okarski
Executive Strategy Director: Mark Kingsley
Associate Strategy Director: Dashiell Alison
Designers: Jump Jirakaweekul, Camille Sauve
Animator: Tomas Markevicius
Director of Systems Design: Gabe Benzur
Development Partners: Fictive Kin
Type Foundry: MCKL Type
CCO / Co-Founder: Brian Collins