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Ogilvy Rebranding

Agency Network: 
Published/Aired: 
January 2019
Ogilvy: Ogilvy Rebranding
Ogilvy: Ogilvy Rebranding
Ogilvy: Ogilvy Rebranding
Ogilvy: Ogilvy Rebranding
Ogilvy: Ogilvy Rebranding
Ogilvy: Ogilvy Rebranding
Ogilvy: Ogilvy Rebranding
Ogilvy: Ogilvy Rebranding
Ogilvy: Ogilvy Rebranding
Ogilvy: Ogilvy Rebranding
Ogilvy Design Ad - Ogilvy Rebranding
Ogilvy Design Ad - Ogilvy Rebranding
Ogilvy Design Ad - Ogilvy Rebranding
Ogilvy Design Ad - Ogilvy Rebranding
Ogilvy Design Ad - Ogilvy Rebranding
Ogilvy Design Ad - Ogilvy Rebranding
Ogilvy Design Ad - Ogilvy Rebranding
Ogilvy Design Ad - Ogilvy Rebranding
Ogilvy Design Ad - Ogilvy Rebranding
Ogilvy Design Ad - Ogilvy Rebranding

Description

On June 5, 2018, Ogilvy announced the agency’s re-founding and new mission to serve as an integrated creative network that Makes Brands Matter. The announcement included a new organizational design and new brand identity.

Over the course of the past 18 months, COLLINS, the independent brand experience design company, played an integral role not only in reimagining Ogilvy's identity and design system, but also in helping to redefine the new Ogilvy brand direction.

COLLINS worked with Ogilvy to turn its celebrated, global heritage and formidable offerings into a simple, client-first value proposition through an extensive, collaborative strategy process. The project included everything from re-designing Ogilvy.com and overhauling the visual identity, to redefining the company’s core values and reimagining how Ogilvy defines the totality of its work.

The COLLINS-Ogilvy partnership is particularly unique because COLLINS Founder & CCO Brian Collins spent a decade at Ogilvy as CCO of the Ogilvy design and brand experience division prior to founding COLLINS in 2008. He felt firsthand the creative drive that ignites the whole company. As a result, the COLLINS team has a deep understanding and appreciation for the Ogilvy brand and its experience, which is apparent in the new visual identity.

Design advertisement created by Collins, United States for Ogilvy, within the categories: Agency Self-Promo, Professional Services.

Advertising Agencies: Ogilvy, USA / Collins, USA

Global Chief Executive Officer: John Seifert / Ogilvy

Global Chief Marketing Officer: Lauren Crampsie / Ogilvy

Global Chief Creative Officer: Tham Khai Meng

Managing Director / Marketing and Content: Nikolaj Birjukow / Ogilvy

Head of Client Services: Emily Morris

Business Manager: Taylor Holland

Creative Directors: Tom Wilder, Nick Ace

Senior Designer: Brian Okarski

Executive Strategy Director: Mark Kingsley

Associate Strategy Director: Dashiell Alison

Designers: Jump Jirakaweekul, Camille Sauve

Animator: Tomas Markevicius

Director of Systems Design: Gabe Benzur

Development Partners: Fictive Kin

Type Foundry: MCKL Type

CCO / Co-Founder: Brian Collins
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Ad Superpowers's picture

Lovely Design.
Almost as nice as the cover of my book. :P

Ad Superpowers
Activity Score 32

Advertising Superpowers.
Book available here https://amzn.to/2SFxcgl

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