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Published/Aired: 
February 2018
Minute Maid Design Ad - GR Bottle
Minute Maid Design Ad - GR Bottle
Minute Maid Design Ad - GR Bottle

Description

In an effort to eliminate a portion of the 300 million tons of plastic produced globally each year, Minute Maid has developed the “GR Bottle." Utilizing ground breaking sugar-plastic technology, this bio-degradable container has more to it than meets the eye.

Studies show that certain BP’s require years of exposure to high temperatures to successfully break down. By implementing sugar-plastic into select products, Minute Maid provides the opportunity for re-using each bottle in a unique and surprising way. Turning the GR Bottle upside down and dropping the seed embedded cap into the bottom of the container, consumers can plant everything into the ground and watch as nature take it’s course.

Within 3 weeks of the GR Bottle dissolving, the seeds benefit from the sugar surrounding them and blossom into healthy, budding plants.

Design advertisement created by Miami Ad School, United States for Minute Maid, within the category: Non-Alcoholic Drinks.

Advertising School: Miami Ad School, USA
Art Director: Marcelo Shalders
Copywriter: Christian Napolitano
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