ADVERTISING

Martini&Rossi

Freeze The Day – Martini&Rossi Frosé

Agency: Stag&Hare

Description

Independent branding and design agency, Stag&Hare, partnered with Martini&Rossi to develop a new-to-world innovation that calls upon the on-premise trendy cocktail, “Frosé”, or frozen rosé wine. This new ready-to-serve product comes in a handy single serve pouch that proudly dons its descriptive name, “Martini&Rossi Frosé”, in a bold and playful manner inviting consumers to kick off their Summer with a bit of Frosé fun. Just, “freeze, tear, and share” by placing these fun pouches into the freezer before serving at off-premise locations such as at a home BBQs, girls’ night in, or at other Summer outdoor venues like concerts and picnics.
Stag&Hare developed the complete brand identity including packaging design and POS programs, as well as a cheeky launch platform that will inspire consumers to carpe diem this Summer, actively calling them to “Freeze the Day” with Martini&Rossi Frosé. With poppy pink and gold colors, these pouches are sure to be the hottest accessory by the pool this Summer.

This professional campaign titled 'Freeze The Day – Martini&Rossi Frosé' was published in United States in June, 2019. It was created for the brand: Martini&Rossi, by ad agency: Stag&Hare. This Design medium campaign is related to the Alcoholic Drinks industry and contains 7 media assets. It was submitted almost 5 years ago.

Credits

Advertising Agency: Stag&Hare, New York, USA

Coral Restorati...
Harmless Harves...

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.