Independent branding and design agency, Stag&Hare, partnered with Martini&Rossi to develop a new-to-world innovation that calls upon the on-premise trendy cocktail, “Frosé”, or frozen rosé wine. This new ready-to-serve product comes in a handy single serve pouch that proudly dons its descriptive name, “Martini&Rossi Frosé”, in a bold and playful manner inviting consumers to kick off their Summer with a bit of Frosé fun. Just, “freeze, tear, and share” by placing these fun pouches into the freezer before serving at off-premise locations such as at a home BBQs, girls’ night in, or at other Summer outdoor venues like concerts and picnics.
Stag&Hare developed the complete brand identity including packaging design and POS programs, as well as a cheeky launch platform that will inspire consumers to carpe diem this Summer, actively calling them to “Freeze the Day” with Martini&Rossi Frosé. With poppy pink and gold colors, these pouches are sure to be the hottest accessory by the pool this Summer.
Design advertisement created by Stag&Hare, United States for Martini&Rossi, within the category: Alcoholic Drinks.