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Freeze The Day – Martini&Rossi Frosé

Agency Network: 
Published/Aired: 
June 2019
Martini&Rossi: Freeze The Day – Martini&Rossi Frosé
Martini&Rossi: Freeze The Day – Martini&Rossi Frosé
Martini&Rossi: Freeze The Day – Martini&Rossi Frosé
Martini&Rossi: Freeze The Day – Martini&Rossi Frosé
Martini&Rossi: Freeze The Day – Martini&Rossi Frosé
Martini&Rossi: Freeze The Day – Martini&Rossi Frosé
Martini&Rossi: Freeze The Day – Martini&Rossi Frosé
Martini&Rossi Design Ad - Freeze The Day – Martini&Rossi Frosé
Martini&Rossi Design Ad - Freeze The Day – Martini&Rossi Frosé
Martini&Rossi Design Ad - Freeze The Day – Martini&Rossi Frosé
Martini&Rossi Design Ad - Freeze The Day – Martini&Rossi Frosé
Martini&Rossi Design Ad - Freeze The Day – Martini&Rossi Frosé
Martini&Rossi Design Ad - Freeze The Day – Martini&Rossi Frosé
Martini&Rossi Design Ad - Freeze The Day – Martini&Rossi Frosé

Description

Independent branding and design agency, Stag&Hare, partnered with Martini&Rossi to develop a new-to-world innovation that calls upon the on-premise trendy cocktail, “Frosé”, or frozen rosé wine. This new ready-to-serve product comes in a handy single serve pouch that proudly dons its descriptive name, “Martini&Rossi Frosé”, in a bold and playful manner inviting consumers to kick off their Summer with a bit of Frosé fun. Just, “freeze, tear, and share” by placing these fun pouches into the freezer before serving at off-premise locations such as at a home BBQs, girls’ night in, or at other Summer outdoor venues like concerts and picnics.

Stag&Hare developed the complete brand identity including packaging design and POS programs, as well as a cheeky launch platform that will inspire consumers to carpe diem this Summer, actively calling them to “Freeze the Day” with Martini&Rossi Frosé. With poppy pink and gold colors, these pouches are sure to be the hottest accessory by the pool this Summer.

Design advertisement created by Stag&Hare, United States for Martini&Rossi, within the category: Alcoholic Drinks.

Advertising Agency: Stag&Hare, New York, USA
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christelyan's picture

Is it me only? The packaging looks really like a shampoo...

christelyan
Activity Score 2
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