Maggi is an iconic brand of soups, spices, broths, creams, and recipe mixes.
We've created a simple and visually easy-to-understand rebranding campaign, using the brand's logo and colors as the main starting point. And around it, we illustrated objects used in preparing recipes, thus showing graphically and straightforwardly that Maggi goes with everything.
With these illustrations under the "Imagine with Maggi" concept, we made the consumers imagine what their dishes would look like using Maggi, whatever it was.
The graphic solution is easily adaptable to different regions. It allows variations of illustrations and recipes
according to the locality.
Design advertisement created by Publicis, Brazil for Maggi, within the category: Food.
CCO: Domenico Massareto
ECD: Gustavo Victorino
CD: Samuel Normando
ACD: José Pedro Bortolini, Flávio Reghini
Creatives: Leandro Valente, David Romanetto, Henrique Guedes
Illustration: Adriano Miranda, Leandro Valente, Henrique Guedes
Head Of Account: Gabriela Borges
Account Director: Maria Carolina Camargo
Account Director: Gabriela Zorzi
Account Manager: Laura Melo
Account Supervisor: Elisa Gabriel
Media VP: Maurício Almeida
Media Manager: Marcel Santos
Media Supervisor: Caroline Straub
Media Supervisor: Fernando Brito