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Agency Network: 
Published/Aired: 
August 2019
Johnnie Walker: Toolbox
Johnnie Walker: Toolbox
Johnnie Walker: Toolbox
Johnnie Walker: Toolbox
Johnnie Walker: Toolbox
Johnnie Walker: Toolbox
Johnnie Walker Design Ad - Toolbox
Johnnie Walker Design Ad - Toolbox
Johnnie Walker Design Ad - Toolbox
Johnnie Walker Design Ad - Toolbox
Johnnie Walker Design Ad - Toolbox
Johnnie Walker Design Ad - Toolbox

Description

As time passes, a number of old concepts, patterns and roles are updated. What it means to be a father is one of them. Therefore, on the last Father's Day in Brazil, Johnnie Walker and CP+B Brasil invited Brazilians to reflect on the changes in paternity with the Johnnie Walker Toolbox. An idea that deconstructs the traditional image of being a father by also deconstructing one of the most traditional Father's Day gifts. It is definitely a new kind of toolbox for a new kind of father. This super exclusive and limited edition gift was available in two versions for sale on The Bar, Diageo's e-commerce website, but they were both sold out after only 3 days.

Design advertisement created by CP+B, Brazil for Johnnie Walker, within the category: Alcoholic Drinks.

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