The Israel Philharmonic - New Identity

Agency Network: 
August 2021
Israel Philharmonic: The Israel Philharmonic - New Identity
Israel Philharmonic Design Ad - The Israel Philharmonic - New Identity


The Israel Philharmonic, which was perceived as an outdated institution, located in Tel Aviv - Israel's hippest, sunniest, most exciting city. The new branding wishes to bridge the gap and reflect the orchestra's real essence.

Design advertisement created by Open, Israel for Israel Philharmonic, within the category: Music.

Advertising Agency: OPEN, Tel Aviv, Israel
Co Founder & Chief Creative Officer: Saar Friedman
Head Of Advertisement: Moshe Saikevich
Producer: Liat Zak
Head Of Accounts: Nofar Halperin
Account Manager: Hadar Noach
Production Agency: Bonamaze
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