Plastic Surgery

December 2019
IKEA: Plastic Surgery
IKEA Design Ad - Plastic Surgery


Problem Plastics amount to 80% of all the garbage dumped into the world’s oceans, and has a horrifying impact on the ocean life. Solution IKEA will develop a series of toys depicting sea animals that are visibly transformed due to plastic. By bringing attention to this problem, we advocate minimizing plastic use to our customers.

Design advertisement created by MADS, Russia for IKEA, within the categories: House, Garden, Retail Services.

Advertising School: MADS, Moscow, Russian Federation
Art Director: E.trokhina
Copywriter: M.besov
Copywriter: A.valova
Copywriter: V.frolova
Copywriter: R.fekhredinov
Tutor: E.shilyaeva
Tutor: A.potekhin
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