Rosen Hotels & Resorts in an Orlando-based chain that wanted to create a new wine to be served at one of their resorts. &Barr helped them with the naming, packaging, illustration, and overall branding. &Barr named the wine Hester Street because that was the street in New York where Harry Rosen, the grandfather of Harris Rosen, founder of Rosen Hotels & Resorts, opened a small, 15-seat restaurant. A custom illustration was created to represent what Hester Street in the Lower East Side of Manhattan looked like nearly a century ago.
Design advertisement created by &Barr, United States for Hester Street, within the category: Alcoholic Drinks.