We brought Ghana’s symbol and fabric storytelling legacy into label design. We selected 62 icons and symbols that represent different aspects of Ghanaian culture and history. Then we weaved them together to create a contemporary, fabric-like pattern for the Guinness label, which not only told Ghana’s story, but also literally and figuratively put Guinness at the heart of Ghana’s 62nd Independence celebrations.
Design advertisement created by Ogilvy, Ghana for Guinness, within the category: Alcoholic Drinks.
Creative Director: Lesibane Mohale
Art Director: Michael Adjei
Copywriter: Papa Kwaku Owusu Agyemang Osei
Illustrator: Michael Adjei
Photographer: Cleen Shot
Graphic Designers: Achana Sewe, Elorm Agbemehin, Emmanuel Mensah
Account Management: Alex Attoh, Ivy Aning
CEO: Akua Owusu-Nartey
Client: Lebogang Mohale