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Published/Aired: 
March 2019
Durex: Poppin
Durex Design Ad - Poppin

Description

Problem: STIs are at an all-time high, and GenZ isn’t using condoms. Keep it Poppin: Most teens don’t carry condoms because they’re too ashamed of being caught with a condom by someone they’re interested in. Because there isn’t a worse turn off than someone “expecting” sex. We will hack GenZ’s habit of always carrying their phones everywhere by giving them specially designed pop-sockets that discreetly hold condoms inside of them. This simple idea adds value to the already widely used pop-sockets by further equipping them to hide condoms in plain sight. The Poppin pop-sockets will save teens from potential embarrassment, as well as STIs by ensuring they always have condoms on hand. Literally.

Design advertisement created by Miami Ad School, United States for Durex, within the category: Health.

Advertising School: Miami Ad School, Miami, United States of America
Art Director: Matias Cachiquis
Art Director: Ashutosh Thakkar
Art Director: Leonardo Fonseca
Copywriter: Tuhin Parhi
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