Agency Network: 
Published/Aired: 
March 2019
Conservation International: Stupid Packs
Conservation International: Stupid Packs
Conservation International: Stupid Packs
Conservation International: Stupid Packs
Conservation International Design Ad - Stupid Packs
Conservation International Design Ad - Stupid Packs
Conservation International Design Ad - Stupid Packs
Conservation International Design Ad - Stupid Packs

Description

Nature took thousands of years to perfect the packaging of fruits, but paradoxically, we are replacing them with plastic packaging that, instead of protecting, is destroying nature. In Conservation International we want to stop this madness.

Design advertisement created by MullenLowe, Colombia for Conservation International, within the category: Public Interest, NGO.

Caption

No fruit peel takes 400 years to decompose.
Stop this madness.

Advertising Agency: Mullenlowe SSP3, Bogotá, Colombia
Chief Creative Officer: Carlos Andrés Rodríguez
Chief Operating Officer: Juan Pablo García
Creative Director: Juan Pablo Maldonado
Creative Director: Camilo Jiménez
Creative Director: Jorge Pinto
Art Director: Felipe Valencia
Copywriter: Leonardo Bernal
Copywriter: Jaime Andrés Tovar
Copywriter: Paola Falero
Account Director: Laura Gonzales
Producer: Diego Aguilera
Photographer: Dario Mora
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