In the context of 2017’s BOOMBOX 360 Salta Beer Music Festival, we created a special can in which we replaced the regular pop top for a guitar pick shaped one.
We gave our consumers the solution for an issue that exists since guitars were invented, using something they have at hand since rock & roll music was invented.
The cans were also distributed in the main rock bars, live music pubs and rehearsing rooms. Wherever a guitar pick might be needed, there was a Salta Rock Top.
Design advertisement created by Ogilvy, Argentina for Cerveza Salta, within the category: Alcoholic Drinks.