Agency Network: 
Published/Aired: 
April 2017
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Description

In the context of 2017’s BOOMBOX 360 Salta Beer Music Festival, we created a special can in which we replaced the regular pop top for a guitar pick shaped one.

We gave our consumers the solution for an issue that exists since guitars were invented, using something they have at hand since rock & roll music was invented.

The cans were also distributed in the main rock bars, live music pubs and rehearsing rooms. Wherever a guitar pick might be needed, there was a Salta Rock Top.

Design advertisement created by Ogilvy, Argentina for Cerveza Salta, within the category: Alcoholic Drinks.

Advertising Agency: Ogilvy, Argentina
General Creative Director: Maximiliano Maddalena
Creative Director: Alejandro Blanc
Head of Art: Diego Grandi
Art Director: Nicolas Corvino Rius
Copywriter: Juan Fombella
Additional Credits: Huinca Cine
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kleenex's picture

Nice..

kleenex
Activity Score 58777
Web Designer/Developer
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