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Budweiser

Break the Silence

School: Miami Ad School

Description

Men get together to talk over beers. So we decided to turn these everyday drinking occasions into an opportunity to talk about an everyday issue: sexual harassment.
Using an everyday beer brand, we create special edition cans to shed a light on this disturbingly everyday issue.
Because 1 in 3 women will experience sexual harassment in their lifetime, we use that ratio to inform a new package design for Budweiser. For every six pack of beer, each third can will come equipped with facts that are impossible to ignore. For every pack sold, Budweiser will donate 33% of the proceeds to Times Up.

This student campaign titled 'Break the Silence' was published in United States in March, 2018. It was created for the brand: Budweiser, by ad school: Miami Ad School. This Design medium campaign is related to the Alcoholic Drinks industry and contains 6 media assets. It was submitted almost 6 years ago.

Credits

Advertising School: Miami Ad School, San Francisco, USA
Art Director: Belen Aragon
Copywriter: Nechama Muchnik

Telekom Romania

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