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Break the Silence

Published/Aired: 
March 2018
Budweiser Design Ad - Break the Silence
Budweiser Design Ad - Break the Silence
Budweiser Design Ad - Break the Silence
Budweiser Design Ad - Break the Silence
Budweiser Design Ad - Break the Silence
Budweiser Design Ad - Break the Silence

Description

Men get together to talk over beers. So we decided to turn these everyday drinking occasions into an opportunity to talk about an everyday issue: sexual harassment.

Using an everyday beer brand, we create special edition cans to shed a light on this disturbingly everyday issue.

Because 1 in 3 women will experience sexual harassment in their lifetime, we use that ratio to inform a new package design for Budweiser. For every six pack of beer, each third can will come equipped with facts that are impossible to ignore. For every pack sold, Budweiser will donate 33% of the proceeds to Times Up.

Design advertisement created by Miami Ad School, United States for Budweiser, within the category: Alcoholic Drinks.

Advertising School: Miami Ad School, San Francisco, USA
Art Director: Belen Aragon
Copywriter: Nechama Muchnik
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