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Black Lines Shakes Up the Cocktail Industry With New Brand Identity By & SMITH

Published/Aired: 
November 2019
Black Lines: Black Lines Shakes Up the Cocktail Industry With New Brand Identity By & SMITH
Black Lines: Black Lines Shakes Up the Cocktail Industry With New Brand Identity By & SMITH
Black Lines: Black Lines Shakes Up the Cocktail Industry With New Brand Identity By & SMITH
Black Lines: Black Lines Shakes Up the Cocktail Industry With New Brand Identity By & SMITH
Black Lines: Black Lines Shakes Up the Cocktail Industry With New Brand Identity By & SMITH
Black Lines: Black Lines Shakes Up the Cocktail Industry With New Brand Identity By & SMITH
Black Lines: Black Lines Shakes Up the Cocktail Industry With New Brand Identity By & SMITH
Black Lines: Black Lines Shakes Up the Cocktail Industry With New Brand Identity By & SMITH
Black Lines: Black Lines Shakes Up the Cocktail Industry With New Brand Identity By & SMITH
Black Lines: Black Lines Shakes Up the Cocktail Industry With New Brand Identity By & SMITH
Black Lines: Black Lines Shakes Up the Cocktail Industry With New Brand Identity By & SMITH
Black Lines: Black Lines Shakes Up the Cocktail Industry With New Brand Identity By & SMITH
Black Lines: Black Lines Shakes Up the Cocktail Industry With New Brand Identity By & SMITH
Black Lines Design Ad - Black Lines Shakes Up the Cocktail Industry With New Brand Identity By & SMITH
Black Lines Design Ad - Black Lines Shakes Up the Cocktail Industry With New Brand Identity By & SMITH
Black Lines Design Ad - Black Lines Shakes Up the Cocktail Industry With New Brand Identity By & SMITH
Black Lines Design Ad - Black Lines Shakes Up the Cocktail Industry With New Brand Identity By & SMITH
Black Lines Design Ad - Black Lines Shakes Up the Cocktail Industry With New Brand Identity By & SMITH
Black Lines Design Ad - Black Lines Shakes Up the Cocktail Industry With New Brand Identity By & SMITH
Black Lines Design Ad - Black Lines Shakes Up the Cocktail Industry With New Brand Identity By & SMITH
Black Lines Design Ad - Black Lines Shakes Up the Cocktail Industry With New Brand Identity By & SMITH
Black Lines Design Ad - Black Lines Shakes Up the Cocktail Industry With New Brand Identity By & SMITH
Black Lines Design Ad - Black Lines Shakes Up the Cocktail Industry With New Brand Identity By & SMITH
Black Lines Design Ad - Black Lines Shakes Up the Cocktail Industry With New Brand Identity By & SMITH
Black Lines Design Ad - Black Lines Shakes Up the Cocktail Industry With New Brand Identity By & SMITH
Black Lines Design Ad - Black Lines Shakes Up the Cocktail Industry With New Brand Identity By & SMITH

Description

Black Lines, the expert in premium cocktails on tap, unveils a new brand identity developed in partnership with London-based branding agency & SMITH. Previously known as Hingston + Co., Black Lines is on a mission to change people’s preconceptions of how cocktails are served and experienced, delivering a selection of premium draught cocktails to exacting standards, from classic recipes to more creative serves. Challenging deep-seated conventions in the drinks industry that suggest each cocktail must be handcrafted in front of the drinker, Black Lines has devised a groundbreaking method of delivering an exceptional – and consistent – serve on tap. Kuleen Khimasia, Co-Founder, Black Lines, says: “We want to shake up the category and introduce great cocktails to spaces where drinkers otherwise didn’t expect them to exist or where they couldn’t be executed well enough. “& SMITH delivered a powerful, more contemporary identity that mirrors the artistic and scientific innovation behind each serve, with the energy needed to revolutionise the cocktail industry and challenge drinkers’ preconceptions.”

Advertising Agency: & SMITH, London, UK
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baconneedles's picture

Nice illustrations.

baconneedles
Activity Score 1027
Copywriter
kleenex's picture

I like what I see.

kleenex
Activity Score 58667
Web Designer/Developer
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