Twenty years ago, “Keep Austin Weird” was first uttered by an Austin librarian who told local radio station KOOP that he was donating "because it keeps Austin weird." A few years later, the phrase took off when Book People and Waterloo Records successfully used “Keep Austin Weird” as a mantra to fight against a big box store opening nearby, and now the slogan’s back and fighting another fight.
After almost two decades, Keep Austin Weird is being reimagined on a series of limited-edition shirts to raise money for COVID-19 relief. Keep Austin Weird has always been more than a slogan, it’s how Austinites live and how they will come back strong after COVID-19.
A new design will be released every week, with each design available for just one week.
Design advertisement created by GSD&M, United States for Austin, within the category: Public Interest, NGO.
Chief Creative Officer: Jay Russell
Creative Directors: Leigh Browne, Jon Williamson
SVP Production: Jack Epsteen
Producers: Jefferson Burruss, Ryan Micklos, Helena Abbing, Erika McKay
Design Director: Marc Ferrino
Associate Design Director: Ben Harman
VP /Community Relations: David Rockwood
Director of Brand: John Link
Director of Communications Strategy: Mikael Greenlief
Associate Director Social Media: Randy Romero
Senior Social Strategist: Angela Brown
Production Partner: Outhouse Designs
Director of Operations: Stephanie Joyner