Hybrid creative studio, Caveat, launches their latest campaign for visual solutions company, ViewSonic, and it's not what you'd expect. The Finchers, a ViewSonic Production, is being marketed as a new situation comedy, featuring "America's new favorite family in a commercial."
The campaign plays on classic sit-com tropes, techniques and styling from the genre. The brand wanted to provide a light hearted moment of entertainment for viewers with The Finchers, and Caveat leveraged the opportunity to turn branded content on its head with the fully integrated, 360 campaign. A microsite for The Finchers can be seen at www.TheFinchers.com.
Content advertisement created by Caveat, United States for ViewSonic, within the category: Electronics, Technology.