Call Reason Stories

Agency Network: 
December 2020


In a super exciting branded content format, Truecaller introduced their all new Call Reason feature. The films show two scenarios where accepting or declining a call can change your life in a flash! Crafted in an archetypal, bollywood-esque style, these films guarantee edge-of-the-seat entertainment to keep the audience hooked. The Call Reason feature is cleverly weaved into the storylines to announce it's arrival in the mobile world.

Content advertisement created by Wirality Media, India for Truecaller, within the category: Electronics, Technology.

Advertising Agency: Wirality Media Private Limited, Bangalore, India
Ceo: Saanand Warrier
Idea & Creative Head: Sourya Bhattacharjee
Account Head: Karan Verma
Writer-Director: Pranav Harihar Sharma
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