To celebrate its 25th birthday, the National Lottery has partnered with Jungle Creations’ new creative agency ‘The Wild’ to produce a campaign that aims to showcase its projects and raise awareness of the £30 million a week of National Lottery money that goes to Good Causes, amongst their target audience of 18-34 year olds.
In a collaboration that is the first of this kind for The National Lottery, they enlisted The Wild to produce an original two part docu-series, three social mini documentary videos and a number of articles, to be distributed on Jungle Creations’ channel, VT.
The first video in the series - ’Project Celt’ - follows Beth Lewis, a young woman who suffers from apert syndrome, and who is a beneficiary of one of the National Lottery funded projects. The emotional film sees Beth talk about her condition and the effect it has had on her and her family’s lives, both physically and mentally, how she has suffered with low self esteem and even considered not being around any more after years of bullying brought her to her lowest point.
Project Celt, a centre for equine therapy, changed all that, and the mini documentary follows her story, how the centre has helped build her confidence, giving her a place to learn something new and meet new people.
Content advertisement created by The Wild, United Kingdom for The National Lottery, within the category: Gaming.
Creative Lead: Ed Burgess / The Wild
Creative: Anina Grostern / The Wild
Art Director: Zak Harney / Freelance
Director of Photography: Peter E Riches / Freelance
Producer: Matt Wilson / Freelance
Editor: Emma Baggott
Editor: Charlie Colwill
Project Manager: Kelsie Leonard / Jungle Creations