To celebrate its 25th birthday, the National Lottery has partnered with Jungle Creations’ new creative agency ‘The Wild’ to produce a campaign that aims to showcase its projects and raise awareness of the £30 million a week of National Lottery money that goes to Good Causes, amongst their target audience of 18-34 year olds.
In a collaboration that is the first of this kind for the National Lottery, they enlisted The Wild to produce an original two part docu-series, three social videos and a number of articles, to be distributed on Jungle Creations’ channel, VT.
Following on from the first film ‘Project Celt’, the second film in the series ‘From Peckham to Podium’ is published today on VT and will also be showcased on the big screen at the BMX Supercross World Cup at the end of the month.
‘From Peckham to Podium’ follows 18 year-old BMX rider, Kye Whyte, who is training for the Tokyo 2020 Olympics in the hopes of becoming a member of Team GB. Born and raised in Peckham, Kye started BMXing at the age of six and with the support and sacrifices his parents have made he has since won nine British Championships and six national championships. Already a European Championships silver medalist, today Kye is able to train full time thanks to the funding that the National Lottery has provided.
Content advertisement created by The Wild, United Kingdom for The National Lottery, within the category: Gambling.
Creative: Ed Burgess and Anina Grostern
Director: Zak Harney, Freelance
Director of Photography: Peter E Riches, Freelance
Producer: Matt Wilson, Freelance
Additional credits: Kelsie Leonard
Project Management: Jungle Creations
Editor: Charlie Colwill / The Wild
Editor: Emma Baggott / The Wild