#PlanToCelebrate

SBI Life Insurance as a brand has an ideology of Celebrating life. It believes that a person should celebrate each and every moment of his / her life and should take pride in doing so. Ganesh Chaturthi is one of the most anticipated festivals across Maharashtra and prior to the celebration of the festival, there is a lot of planning involved with different facets like the pandals, sweets and the Ganesh Idol.
The festival which is celebrated with such galore requires a lot of planning. To capture this, a Music Video - ‘Bappa Morya’ was created featuring Sukhwinder Singh. The video captures different groups of people involved in the preparations across the city of Mumbai. The campaign was further complemented with a Facebook 360-degree wherein the journey of Lord Ganesha, right from the idol making process to the Immmersion was captured. This helped the brand in highlighting the key preparation elements that goes behind celebrating the festival.
Additionally, a Facebook live of the Maha Aarti by well known actor Vaibhav Tatwawaadi at Andhericha Raja was covered. The campaign DVC received over 2.7 million views and it reached over 4.5 million people.