The challenge: How do you communicate the launch of the new bank product to Millennials who have grown up during the crisis and blame the banks for the downturn? Solution: by challenging the concept of wealth, by talking about valuing experiences more than money – just like the 123 SMART Account does: it offers experiences beyond money, including access to education programs, online training, grants and many more.
Content advertisement created by McCann, Spain for Santander, within the category: Finance.
Creatives: Miguel Bemfica, Jesús Revuelta, Rafa Merino, Marcos Martínez, Yerai Gómez, Rubén Sánchez, Sergio Villarrubia, Dani Requena
Writer / Director: Kike Maíllo
Starring: Adriana Ugarte, Con Miquel Fernández, Will Shepard, Bárbara Goenaga
Director of hotography: Alex Catalán
Producer: Sara Muñoz
Accounts team: Germán Fritzsch, María Cosmen, Helena García, Rubén Mateos
Strategic planning: Raquel Espantaleón
Production company: Oxígeno
Music: Josep Villagut
Musical production: Summer Music