Agency Network: 
February 2020


Dreaming is easy but to actually achieve dreams is harder.Many people are striving with blood, sweat and tears to reach their own ones. But no dream is impossible. We repositioned Pocari Sweat as the fuel to make the impossible possible.We told three stories to inspire people in the Middle East to never give up and always chase their dreams

Content advertisement created by Dentsu, United Arab Emirates for Pocari Sweat, within the category: Non-Alcoholic Drinks.

Advertising Agency: Dentsu/Merkle, Dubai, United Arab Emirates
Production House: Tomorrow
Ecd: Cristiano Tonnarelli
Art Director: George Zamroud
Art Director: Leomerish Gale Leyco
Copywriter: Omer Medani
Account Director: Kohei Aramaki
Account Executive: Yuri Nemoto
Md: Rudy Banholzer
Commercial Director: Victor Madueno
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