Shop Thoughtfully

Agency Network: 
March 2020

Part of Collection


To combat panic buying and stockpiling before South Africa's imminent corona virus lockdown, retailer Pick n Pay partnered with its agency King James Group and recruited some of the country's top artists. Together with the agency they created a song encouraging people to shop thoughtfully.

Content advertisement created by King James Group, South Africa for Pick n Pay, within the category: Retail Services.

Advertising Agency: King James Group, Cape Town, South Africa
Editing: Me&MyFriends
Music: Bellville Studios
Copywriter: Drew Murphy
Art Director: Gregory Booysen
Executive Creative Directors: Devin Kennedy, Matt Ross
Chief Creative Officer: Alistair King
Editor: Anthony Lee-Martin
Music: Theo Crous, Ard Matthews
Client: John Bradshaw, Michelle Van Schalkwyk-Haley
Agency Producer: Kathy Jones
Client Service Director: Melanie Whitfield
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kleenex's picture

Fun song.....

I would say that for toilet paper it does not go bad and the companies are always making the rolls smaller every few years.

Activity Score 58777
Web Designer/Developer
@minas_mars's picture

Here's a free idea:

"Be like Jack" stay 2 metres away from the next person.
Have Jack Parow's hat have a brim of 2m, keeping him the right distance away.

Mystery solved.

Activity Score 1814
Art Director at TBWA |

I'm gonna try say something positive

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