To combat panic buying and stockpiling before South Africa's imminent corona virus lockdown, retailer Pick n Pay partnered with its agency King James Group and recruited some of the country's top artists. Together with the agency they created a song encouraging people to shop thoughtfully.
Content advertisement created by King James Group, South Africa for Pick n Pay, within the category: Retail Services.
Music: Bellville Studios
Copywriter: Drew Murphy
Art Director: Gregory Booysen
Executive Creative Directors: Devin Kennedy, Matt Ross
Chief Creative Officer: Alistair King
Editor: Anthony Lee-Martin
Music: Theo Crous, Ard Matthews
Client: John Bradshaw, Michelle Van Schalkwyk-Haley
Agency Producer: Kathy Jones
Client Service Director: Melanie Whitfield