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PayPal x Rainbow Six Esports Community Series

Agency Network: 
Published/Aired: 
May 2019

Description

PayPal partnered up with Biborg to position itself in the gaming and esports ecosystem on a long- term basis. Biborg will use its knowledge of the sector, its access to publishers and a network of partners and esports experts to accompany the brand in an ambitious strategic partnership with Ubisoft and Tom Clancy’s Rainbow Six Pro League and Majors.

After creating a one-minute film, titled “To All of You” to announce the partnership in November 2018 at the Pro League Season 8 finale in Rio de Janeiro, Biborg and PayPal launched “All Invited” in February 2019, the first episode of a web documentary - The Six Unit, a Rainbow Six Esports Community Series - which celebrates the different actors of the Rainbow Six Siege Pro League: players, both pro and amateur, cosplayers, shoutcasters and fans.

The first episode premiered in February at the Six Invitational in Montreal and aired on Twitch the day of the finale, reaching a global audience of 300,000 in total.
The second episode, titled "All Dedicated" was released on April 11th 2019, launching just before the APAC Finals on April 13th and 14th in Sydney.
The four other 3 min. episodes will be published on YouTube and Twitter throughout the year in conjunction with big events in seasons 9 and 10 of Tom Clancy’s Rainbow Six Pro League and Majors.

Content advertisement created by Biborg, France for PayPal, within the categories: Finance, Gaming.

Advertising Agency: Biborg
Director: Ismaël El-Hakim
Art Director: Rémi Cabarrou
Business Manager: Emmanuel Guinois
Copywriter: Soliman El-Hakim
Music: Stereoplane Paris
Brand Management: Bruno Luriot, Ismaël El-Hakim
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