Advertisement

Instagram Story Trivia

Published/Aired: 
November 2017

Description

When Instagram rolled out a new Polls feature in 2017 October as part of its Story product, we took it as an opportunity to change the game and create a digital video series that had never been done before.
Leveraging the poll function of allowing users to tap through a page’s Instagram story and select between two-answer polls, we crafted an episodic content series featuring New York Knicks players answering various questions, allowing our fans to discover their personas in new and fresh ways. This resulted in our most engaged Instagram story content to date and a video content model that has now been adapted by many others.

Log in or register to post comments
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement